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McDonald's Happy Meal preserves childhood memories
A new campaign for the McDonald's Happy Meal utilises the famous red box as a means to collect memories.
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Credits
powered by
- Agency TBWA/Paris
- Production Company SMUGGLER/London
- Director Adam Berg
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Credits
powered by
- Agency TBWA/Paris
- Production Company SMUGGLER/London
- Director Adam Berg
- Production Co. PH Excuse My French
- Sound Designer ELSE (In-House at TBWA/France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Head of TV Maxime Boiron
- Producer Elisabeth Boitte
- Producer Jerome Rucki
- Post Producer Elise Gamboa
- Head of Music and Sound Olivier Lefebvre
- Sound Designer Fanny Mithois
Show full credits
Credits powered by
Credits
powered by
- Agency TBWA/Paris
- Production Company SMUGGLER/London
- Director Adam Berg
- Production Co. PH Excuse My French
- Sound Designer ELSE (In-House at TBWA/France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Head of TV Maxime Boiron
- Producer Elisabeth Boitte
- Producer Jerome Rucki
- Post Producer Elise Gamboa
- Head of Music and Sound Olivier Lefebvre
- Sound Designer Fanny Mithois
A new film from TBWA\Paris takes a tender look at children and their collection - both figurative and literal - of childhood memories.
In this spot, directed by Adam Berg through Excuse My French and Smuggler, the iconic, red Happy Meal box becomes a receptacle for memories for a young boy. He collects little bits and pieces from his world to put in his box: soap bubbles, scents, laughter, a pebble and more, with the meticulously chosen keepsakes being gathered for the sole purpose of being shared with his grandmother, whose presence bookends the film.
