Marie Curie’s matter of life and death
The UK’s leading end of life charity launches its rebrand with a heart wrenching and honest spot, telling real stories of terminally ill people and their families as they curate their final days.
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Credits
powered by
- Agency CPB/London
- Production Company SMUGGLER/London
- Director Shannon Murphy / (Director)
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Credits
powered by
- Agency CPB/London
- Production Company SMUGGLER/London
- Director Shannon Murphy / (Director)
- Music Supervision Theodore Music
- Design Agency Tbwa/London
- Editor tenthree
- Post House Black Kite Studios
- Sound King Lear Music & Sound
- Chief Creative Officer Dean Wei
- Creative Director Eoin McLaughlin
- Head of Production Helen Cliffe
- Assistant Producer Zoe Harris
- Producer Daisy Mostyn
- Chief Creative Officer Andy Jex
- Head of Design Aaron Moss
- Design Lead Luke McClure
- Executive Producer/Managing Director Lucy Kelly
- DP Adric Watson
- Editor/Founder Billy Mead
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency CPB/London
- Production Company SMUGGLER/London
- Director Shannon Murphy / (Director)
- Music Supervision Theodore Music
- Design Agency Tbwa/London
- Editor tenthree
- Post House Black Kite Studios
- Sound King Lear Music & Sound
- Chief Creative Officer Dean Wei
- Creative Director Eoin McLaughlin
- Head of Production Helen Cliffe
- Assistant Producer Zoe Harris
- Producer Daisy Mostyn
- Chief Creative Officer Andy Jex
- Head of Design Aaron Moss
- Design Lead Luke McClure
- Executive Producer/Managing Director Lucy Kelly
- DP Adric Watson
- Editor/Founder Billy Mead
- Sound Designer Jack Sedgwick
Death is still undoubtedly one of the topics we find most difficult to discuss with our loved ones. Yet, with an ageing population, and the need for palliative care estimated to increase by up to 25% by 2048, it’s a subject we all need to get comfortable talking about.
On a mission to reframe our attitudes towards preparing for death is Marie Curie, the UK’s leading palliative care and end of life charity, with this heart-rending, authentic, and joyful campaign, created by CPB and directed by Shannon Murphy through SMUGGLER.
Amplifying the brand’s newly updated identity, the beautifully-crafted film sensitively follows real stories of terminally ill people from all walks of life, as they prepare for their last months, weeks and days, set to a moving soundtrack from The Paper Kites featuring Rosie Carney.
With the support of Marie Curie nurses, we see them set about making arrangements for their death, sharing some heartbreaking, and sometimes unexpectedly upbeat conversations with their loved ones, highlighting the charity’s mission to create a positive end of life experience for all, no matter their illness.
