Guillaume Poncelet’s inconsolable bride
In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.
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Credits
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- Production Company Salve Roma
- Director James F Coton
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Credits
powered by
- Production Company Salve Roma
- Director James F Coton
- Executive Producer Oscar Romagosa
- Executive Producer Claudia Mayer
- Producer Joseph Petitpain
- DP Oscar Faura
- Production Designer Laura Sabat
Credits
powered by
- Production Company Salve Roma
- Director James F Coton
- Executive Producer Oscar Romagosa
- Executive Producer Claudia Mayer
- Producer Joseph Petitpain
- DP Oscar Faura
- Production Designer Laura Sabat
In this mysterious music video for French musician Guillaume Poncelet’s track Yaki Imo, director James F Coton of Salve Roma Films questions the concept of perfection through contemporary dance.
Through eccentric and expressive choreography, Sarah Abicht of La Horde plays the role of an immaculately-dressed bride who, moments before her wedding, sees a painting of a Yaki Imo, a Japanese sweet potato dish that is not aesthetically beautiful, but perfectly tasty.
Moved by the artwork, the protagonist is overcome by the need to break free from her family’s expectations and conventional ideas of perfection, instead exploring the beauty that can be found in raw emotion, realness, love, tears, and authentic creative expression.
