Lidl’s paw-some tale of fame and family values
The supermarket chain introduces a cuddly Christmas bear with a touching story.
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Credits
powered by
- Agency Accenture Song/London
- Production Company Hungry Man
- Director David Kerr
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Credits
powered by
- Agency Accenture Song/London
- Production Company Hungry Man
- Director David Kerr
- Editor Assembly/London
- Post Produciton Rascal Post Production
- Sound 750mph
- Music Major Tom
- Chief Creative Officer Nik Studzinski
- Copywriter Luke Ramm
- Creative Director Joe Holt
- Creative Director Robert Amstell
- Art Director Matthew Lancod
- Producer David White
- Managing Partner Matt Buels
- Producer Jack Beardsley
- Production Manager Polly Leach
- DP Simon Chaudoir
- Production Designer Jacqueline Abrahams
- Assistant Eden Read
- Producer Phoebe Armstrong Beaver
- Colorist James Bamford
- ECD/VFS Supervisor/2D Lead Compositor Andrew (Barnsley) Wood
- Compositor Holly McLean
- Executive Producer Colin Oaten
- Motion Graphics: Matt Osborne / (Colorist)
- Motion Graphics Steve Hill
- CG Mikael Theander
- Sound Design & Mix Sam Ashwell
- Sound Designer Marcin Pawlik
- Sound Producer Olivia Ray
- Music Producer Tessa Harris
Credits
powered by
- Agency Accenture Song/London
- Production Company Hungry Man
- Director David Kerr
- Editor Assembly/London
- Post Produciton Rascal Post Production
- Sound 750mph
- Music Major Tom
- Chief Creative Officer Nik Studzinski
- Copywriter Luke Ramm
- Creative Director Joe Holt
- Creative Director Robert Amstell
- Art Director Matthew Lancod
- Producer David White
- Managing Partner Matt Buels
- Producer Jack Beardsley
- Production Manager Polly Leach
- DP Simon Chaudoir
- Production Designer Jacqueline Abrahams
- Assistant Eden Read
- Producer Phoebe Armstrong Beaver
- Colorist James Bamford
- ECD/VFS Supervisor/2D Lead Compositor Andrew (Barnsley) Wood
- Compositor Holly McLean
- Executive Producer Colin Oaten
- Motion Graphics: Matt Osborne / (Colorist)
- Motion Graphics Steve Hill
- CG Mikael Theander
- Sound Design & Mix Sam Ashwell
- Sound Designer Marcin Pawlik
- Sound Producer Olivia Ray
- Music Producer Tessa Harris
You might have spotted the ursine cutie as his arrival was teased on TV, in newspapers, and on social media, ahead of the spot’s release today.
Created by Accenture Song, and directed by David Kerr through Hungry Man, the sweet ad relates how the new mascot’s accidental rise to fame began with a laundry malfunction.
The film follows the highs and lows of its celebrity journey and, as Christmas approaches the anticipation of Lidl Bear’s dilemma – will he eschew the glitz and glamour of fame and make it back home to spend Christmas with his family – is almost… unbearable.
Claire Farrant, Marketing Director at Lidl GB, said: “You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.”
So, rather than becoming yet another piece of branded merch, Lidl Bear is the face of the retail chain's Christmas charitable drive - Lidl Bear’s Toy Bank. This is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK through the Neighbourly community network, that helps to ensure every child experiences the joy of toys this Christmas.
