Kolonial clocks in with hilarious musing on time

Oslo agency Anorak has created a hilarious portrait of time-poor parenting to promote a service that cuts down on lengthy trips to the supermarket. 

Directed by Henrik Sander and produced by Hugo Hagemann Fosker, the spot, titled f@#k the time squeeze, features some priceless potty-mouthed exclamations as it follows a couple going about their hectic days, balancing kids, school runs, bus replacement services and workplace deadlines. 

All the while they are burdened by giant hourglasses that constantly remind them of how tempus fugits too damn quickly.