Historic storytelling in new Smirnoff campaign
The vodka brand retraces its history with its first global advertising campaign in over 25 years.
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Smirnoff has unveiled the brand’s first global advertising campaign in over 25 years.
Infamous Since 1864 is an evocative homage to the vodka brand's 155 year history and the extraordinary events that led to it becoming a drink enjoyed in more than 130 countries around the world today.
Created by 72andSunny and directed by MJZ's Rupert Sanders, the 60-second spot is inspired by the unconventional and often unexpected path Smirnoff has taken. From its humble roots in Russia to being resurrected in France, making its way across Europe and being at the forefront of the cocktail revolution in the US in the 1950s, it’s a tale full of dramatic events and jeopardy.