Henry Schofield scales the Mountain of Youth for evian
In a fun-loving spot from BETC and Wanda, an explorer is surrounded by cheeky 'Evianers'; buoyed by the crisp, clean water.
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Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
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Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
- Sound GUM/Paris
- Sound Company GUM/Paris
- Chief Creative Officer Remi Babinet
- Executive Creative Director Antoinette Beatson
- Creative Director David Martin Angelus
- Art Director Aurelie Scalabre
- Copywriter Olivier Mille
- Copywriter Nadia Doherty
- Art Director Florian Padilla
- Art Director Justin Reich
- Producer Laure Denizot
Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
- Sound GUM/Paris
- Sound Company GUM/Paris
- Chief Creative Officer Remi Babinet
- Executive Creative Director Antoinette Beatson
- Creative Director David Martin Angelus
- Art Director Aurelie Scalabre
- Copywriter Olivier Mille
- Copywriter Nadia Doherty
- Art Director Florian Padilla
- Art Director Justin Reich
- Producer Laure Denizot
The work of Henry Schofield has always been imbued with a sense of playfulness, but with this latest work for evian, the Wanda director might just have unleashed his inner child.
Playing on the 'Fountain Of Youth' magic water myth, Mountain of Youth sees a bearded explorer scale the heights of the water brand's fabled elevations, only to be joyfully teased by the hide-and-seek expert Evianers that call the area home.
Expanding the fun-loving history of the brand with this new chapter, BETC Paris has not only employed the talents of montage-master Schofield, but also worked with acclaimed fashion photographer Dario Catellani to bring to life fun, slice of life moments of the mischievous Evianer tribe.
“I loved how this concept is actually an excellent life philosophy, ‘Live Young!’, cleverly disguised as a brand campaign," explains Scholfied. "I wanted this irreverence and joie de vivre to come to life in each of our depictions of their world, from what they do to what they wear, whilst capturing the spirit of the Mountain of Youth, and its inhabitants who are a lotta bit mischievous and a little bit wild.”
“Great excitement on the part of both evian and BETC teams as we pick up where we left off and continue the amazing Live Young saga," adds Antoinette Beatson, VP/ECD BETC Paris. "Our new The Mountain Youth concept sheds a new light on youthfulness while keeping the DNA of the brand”.
“evian has a strong heritage in iconic advertising," comments Dawid Borowiec, evian. "Our new campaign, the Mountain of Youth, continues that tradition with fabulous images and stories full of French chic and unconventional flair that are so typical of evian.
"We hope The Mountain of Youth will help evian achieve its purpose of inspiring people to live young - embracing a rejuvenating, youthful lifestyle, no matter your age.”
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