Halan’s rapid response
The financial application’s droll campaign leverages light-hearted wordplay in tales of prompt product description and misunderstandings about the Egyptian slang for ‘immediately’.
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
- Creative Partner Dalia Arafa
- Art Director Ayman Elhamy
- DP Ahmed Hamdi
- Sound Khaled Mohamed
- Prodigy Team Mostafa Al Faramawy
- Head of Production Sherif Attia
![](https://d17mj1ha1c2g57.cloudfront.net/v1/XThEnxFVyVLMnL2zSgeBdTcbzlQ/1024x576%23/80/shotsmag/production/clips/9c7a71b4-cf46-4bda-9133-dc0d38964c06/1711637728016.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
- Creative Partner Dalia Arafa
- Art Director Ayman Elhamy
- DP Ahmed Hamdi
- Sound Khaled Mohamed
- Prodigy Team Mostafa Al Faramawy
- Head of Production Sherif Attia
Cairo agency Impact BBDO was approached by its client Halan with a problem. Nobody knew what the application was for.
Wishing to communicate that “Halan is an application and a card where you can purchase anything in installments, save and earn money”, the agency came up with a series of TVCs in which characters repeat that exact rather verbose sentence in a various comic scenarios.
With Halan also meaning 'hurry up', the spots, directed by Amr Hadad, through Prodigy Films, see such scenarios as a Wild West hold-up and a hospital labour ward, where every time the cowboy/doctor (both played by Egyptian comic actor Chico) calls for an immediate response he’s met with a vexing deadpan recitation of the application's benefits.
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
- Creative Partner Dalia Arafa
- Art Director Ayman Elhamy
- DP Ahmed Hamdi
- Sound Khaled Mohamed
- Prodigy Team Mostafa Al Faramawy
- Head of Production Sherif Attia
![](https://d17mj1ha1c2g57.cloudfront.net/v1/IOk4Rs9ghK2EDteIdujwyusRyvI/1024x576%23/80/shotsmag/production/clips/1711640055/b1feff10-c156-4fe0-8a24-6c6ec9a4c32a.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Impact BBDO/Cairo
- Production Company Prodigy Films
- Director Amr Hadad
- Creative Partner Dalia Arafa
- Art Director Ayman Elhamy
- DP Ahmed Hamdi
- Sound Khaled Mohamed
- Prodigy Team Mostafa Al Faramawy
- Head of Production Sherif Attia