GoFundMe paints a perfect picture

With the help of ArtClass Content's Director Paul Trillo, crowdfunding website GoFundMe has launched this colourful and inspiring campaign, celebrating the differences its donors have made to countless causes across the platform. 

As the film opens, we see an artist hand painting a large-scale mural. The still painting gently transitions into an animation, made with seamlessly stitched together AI generated artwork, telling real human stories and showing donors’ ability to bring communities together.  

The film combines the use of DALL-E software for composite layers of visual assets, and Stable Diffusion’s Image-2-Image for frame regeneration, giving the animation a hand-painted aesthetic. 

Each illustrated scene represents an individual donation to an important cause, with the painting gradually expanding until the camera pans out to reveal the bigger picture: a world made better by kindness and generosity.