Get into sport with INTERSPORT

Urgh, exercise in the middle of winter is TOUGH, particularly if your local gyms and sports areas are closed because... y'know... pandemic.

Thankfully INTERSPORT is around to remind us that we can get the motivation (and, let's face it, occasional inspirational abuse) we need from friends and trainers thanks to clever tech and a renewed sense of community.

Specifically focussing on running and training, two activities traditionally seen as solo endeavours yet recently experiencing a revolution fuelled by crews, teams and gyms, You Never Sport Alone sees active-types surrounded by smiling (or grimacing) faces as they take on the challenge.

With a smart concept from WE ARE Pi and impressively slick production from Creative Blood's Giorgio Bruni, this high-octane and inspirational spot almost encourages this slovenly editor to rise from his chair and take on the chall... what's that? Biscuits you say? OK, just the three...