Forbidden but not forgotten

Co-directed by Vincent Gibaud and Gwenn Germain for French agency Wunderman, this spot highlights the work undertaken by Forbidden Stories.

A non-profit project, Forbidden Stories is a network of journalists whose mission is to continue investigating and, eventually, publish the work of other journalists facing threats, prison, or who have been murdered. The goal is to keep those stories alive and to make sure a maximum number of people have access to uncensored news on crucial topics such as the environment, health, human rights, or corruption.

The spot cleverly uses strong design and transitions to create a very graphic and minimalist film, emphasising the message itself. “Right from the start with Gwenn [Germain], we had very clear references in mind, which were the iconic title sequences from Spielberg’s The Adventures of Tintin and Catch Me If You Can, as well as the intro for Mad Men," said Gibaud. "You may have noticed our homage to the iconic falling scene! Since transitions were important for this film, 3D was used to simplify the process, as the animation was entirely made in CGI, and then went through different 'filters' to have a 2D look."