Burger King’s ad-fail odyssey
Celebrating the fast food brand’s Chicken Royale Day, this fun ad plays with the concept of decades of advertising gone wrong.
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Credits
powered by
- Agency BBH/London
- Production Company Riff Raff
- Director The Sacred Egg
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Credits
powered by
- Agency BBH/London
- Production Company Riff Raff
- Director The Sacred Egg
- Editorial Final Cut/London
- Post Produciton The Mill/London
- Colorist String and Tins
- Executive Creative Director Helen Rhodes
- Copywriter Oliver Short
- Art Director Jennifer Ashton
- Assistant Producer Victoria Doran
- DP Benjamin Todd
- Executive Producer Jane Tredget
- Producer Jane Tredget
- Producer Kate Brady
- Editor Sam Bould
- Colorist Philip Hambi
- Sound Designer Adam Smyth
Credits
powered by
- Agency BBH/London
- Production Company Riff Raff
- Director The Sacred Egg
- Editorial Final Cut/London
- Post Produciton The Mill/London
- Colorist String and Tins
- Executive Creative Director Helen Rhodes
- Copywriter Oliver Short
- Art Director Jennifer Ashton
- Assistant Producer Victoria Doran
- DP Benjamin Todd
- Executive Producer Jane Tredget
- Producer Jane Tredget
- Producer Kate Brady
- Editor Sam Bould
- Colorist Philip Hambi
- Sound Designer Adam Smyth
Created by BBH and directed by The Sacred Egg through Riff Raff, Burger King’s charmingly retro spot follows a hungry hero as he journeys through time, from 1960s to the 2020s, steadfastly ignoring Whopper ads as he goes.
Unaware of the Whopper-dominated world, diners savour the tasty chicken burger and, when the hero eventually reaches a Burger King counter, he eschews the large burger bun combo in favour of a Chicken Royale.
Titled We Give Up, the campaign highlights just how much effort Burger King UK has put into making the Whopper famous. With today, 7 June, being 'Chicken Royale Day' the brand is offering UK fans a £1 Chicken Royale via the Burger King app. The campaign will run in the UK on television, OOH, social press and print, over a 10-month period.
