Budweiser brings back music mags
The beer brand continues its investment in Columbia's music scene by transforming its packaging into a monthly magazine, giving visibility to the country's emerging artists.
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
- Global Chief Creative Officer Karl Lieberman
- Chief Creative Officer Felipe Ribeiro
- Associate Creative Director/Art Director Humberto Cunha
- Copywriter Gustavo Moraes
- Designer Djavan Amorim
- HP Patricia Gaglioni
- HP Nick Setounski
- Executive Producer Dave Lambert
- Executive Producer Patricia Gaglioni
- Post Production Coordinator Mauricio Yamashita Kazuo
- Audio Post Mugshot
- Executive Producer Gilvana Viana
- Music Producer Arthur Abrami
- Music Producer Bruno Zibordi
- Music Producer Chico Reginato
- Music Producer Mauricio Herszkowicz
- Audio Mixer Leandro Rodrigo
- Audio Mixer Henrique Oliveira / (Post Producer)
- Creative Director Rafael Melo
- Creative Director Renan Molin
- Associate Creative Director/Copywriter Alexandre Giampaoli
- Art Director Leandro Beraldo
- Producer Leticia Hernandez
- Producer Mariana Golpian
- Photography Director Pedro De la Fuente
- Executive Producer Fernanda Segura
- Editor Rodrigo Aranha
- Editor Pedro Silveira
- Editor Gabriel Santana
- Animation Director Rodrigo Ribeiro
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
- Global Chief Creative Officer Karl Lieberman
- Chief Creative Officer Felipe Ribeiro
- Associate Creative Director/Art Director Humberto Cunha
- Copywriter Gustavo Moraes
- Designer Djavan Amorim
- HP Patricia Gaglioni
- HP Nick Setounski
- Executive Producer Dave Lambert
- Executive Producer Patricia Gaglioni
- Post Production Coordinator Mauricio Yamashita Kazuo
- Audio Post Mugshot
- Executive Producer Gilvana Viana
- Music Producer Arthur Abrami
- Music Producer Bruno Zibordi
- Music Producer Chico Reginato
- Music Producer Mauricio Herszkowicz
- Audio Mixer Leandro Rodrigo
- Audio Mixer Henrique Oliveira / (Post Producer)
- Creative Director Rafael Melo
- Creative Director Renan Molin
- Associate Creative Director/Copywriter Alexandre Giampaoli
- Art Director Leandro Beraldo
- Producer Leticia Hernandez
- Producer Mariana Golpian
- Photography Director Pedro De la Fuente
- Executive Producer Fernanda Segura
- Editor Rodrigo Aranha
- Editor Pedro Silveira
- Editor Gabriel Santana
- Animation Director Rodrigo Ribeiro
With the help of agency Wieden + Kennedy, beer brand Budweiser has launched this clever initiative in Columbia, which will see its drinks’ packaging doubling as a music magazine, titled BudMag.
At the heart of the campaign is this animated, stylised short film, directed by Cesar Brandao (Drvnk) through Joint Editorial.
The film explores how, inspired by a bygone era when every artist’s dream was to be featured in a magazine, the brand collaborated with iconic music publication Rolling Stone, to transform the cardboard outer packaging of its 12-packs of beer into an unprecedented, fully functional magazine.
Furthering the brand’s commitment to the Latin-American music scene, which has been consolidated as one of the most animated and creative in the world, Budweiser aims to use its distribution reach to promote four new Colombian artists – Nath, Kapo, Benú, and Sai – on a national level.
