BMW Films is back without a bang
The pioneering branded content series makes its return with The Calm; an action-packed thrill-ride in the near-silent i7 M70, starring Pom Klementieff and Uma Thurman, scored by Hans Zimmer, and directed by Reset's Sam Hargrave.
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Credits
powered by
- Agency Client Direct
- Production Company Reset
- Director Sam Hargrave
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Credits
powered by
- Agency Client Direct
- Production Company Reset
- Director Sam Hargrave
- Editor Jim Haygood
- Executive Producer Joe Ross
- Audio Post Lime Studios
- VFX Method Studios/Los Angeles
- President/Managing Partner Michael Raimondi
- Assistant Editor Roman Petrov
- Telecine Company 3/Los Angeles
- Colorist Stefan Sonnenfeld
- Post/Effects Company Method Studios/New York
- VFX Executive Producer Bennett Lieber
- Sound Design & Mix Lime Studios
- Audio Mixer Adam Primack
- Talent Uma Thurman
- Executive Producer Joseph Kosinski
- Executive Producer Dave Morrison / (Managing Director)
- DP Erik Henriksson
- Executive Producer Michael Garza
- Executive Producer Blake Rice
- Producer Matt Wersinger
- Music Hans Zimmer
- VFX Producer Aiste Akelaityte
- Sound Designer Michael Anastasi
- Executive Producer Susie Boyajan
Credits
powered by
- Agency Client Direct
- Production Company Reset
- Director Sam Hargrave
- Editor Jim Haygood
- Executive Producer Joe Ross
- Audio Post Lime Studios
- VFX Method Studios/Los Angeles
- President/Managing Partner Michael Raimondi
- Assistant Editor Roman Petrov
- Telecine Company 3/Los Angeles
- Colorist Stefan Sonnenfeld
- Post/Effects Company Method Studios/New York
- VFX Executive Producer Bennett Lieber
- Sound Design & Mix Lime Studios
- Audio Mixer Adam Primack
- Talent Uma Thurman
- Executive Producer Joseph Kosinski
- Executive Producer Dave Morrison / (Managing Director)
- DP Erik Henriksson
- Executive Producer Michael Garza
- Executive Producer Blake Rice
- Producer Matt Wersinger
- Music Hans Zimmer
- VFX Producer Aiste Akelaityte
- Sound Designer Michael Anastasi
- Executive Producer Susie Boyajan
Picture the scene: it's 2001; mobile phones were used for *gulp* phone calls, the idea of streaming video on the internet was the stuff of sci-fi, shots was entering its teens, sending out Umatic tapes to a desperate ad industry, and BMW quietly invents the idea of branded content.
The concept, named BMW FILMS, was a series of shorts helmed by top-notch directors including Tony Scott, Guy Ritchie, Wong Kar-Wai, Ang Lee, and Alejandro González Iñárritu, that captured the imagination with their mix of canny product-front-and-centre storytelling and Hollywood visuals.
Now, in 2023, the series makes a return with The Calm, an all-action thriller containing high-speed hijinx, car-based kung-fu and a cast including Pom Klementieff, Uma Thurman, and stunt performer Nathaniel Perry. Oh, and one heck of a slick vehicle in the i7 M70.
Helmed by Sam Hargrave through Reset, the film plays on its crew's action pedigree, with a wonderfully choreographed fight scene in the car's back seat managing to deftly showcase the interior's highlights whilst delivering Jackie Chan-esque violent tomfoolery.
Despite the presence of genuine A-listers, it's clear that the car is the star; the whisper-quiet running of the EV used as a motif throughout the film, with the chase notable in its lack of roaring engines and legendary composer Hans Zimmer utilising the stillness in his score.
With the film released during the Cannes Film Festival (who partner on the project) and the tantalizing promise of more to come from the *ahem* 'intriguing' script that leaves room for imaginative interpretation, this heart-pounding revamp of the pioneering campaign is both silent and deadly.
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