Belle & Sebastian's fallen figure

Andrew Litten: "Creating I Don’t Know What You See In Me was one of the most unique, exhilarating experiences I’ve had in the music video medium. I’ve been a massive fan of the band since hearing them decades ago in the opening credits of Blueprint’s Lost and Found - one of the most prolific skate videos of our time. So when I got a video brief directly from Stuart himself, nothing else needed to be said. I was in.

"The song sensitively deals with issues of depression, self-image and acceptance, therefore I wanted to create a narrative that literally went against the grain of these values to a point of confrontation. The band was passionate about this being a character study of a figure skater, one who is dealing with demons from their past, and referenced one of my favorite noir’s, The Swimmer. What I’ve always admired about this film is that it drops you straight into the life of Burt Lancaster’s character, unapologetically, and you’re left picking up the pieces for the rest of the film. 

"We catch our lead, wonderfully played and performed by Olympic Figure Skater Jonathan Cassar, in the middle of his rock bottom. Throughout the music video, we’re entranced by his elegance on the ice, while simultaneously having to admit that something terrible might happen. The bag and the pulses of suffocation are distinctly present as a reminder of the baggage we carry throughout our lives, and how we cannot truly see ourselves until we have done the work to do so. 

"I have endless gratitude to Stuart and the band for allowing us to create something so bold and unnerving with a hint of catharsis."