Everybody knows that the best commercials are the funny ones.

Meet Christopher Poole, a director of comedy commercials, TV shows and films. He deals in the off-beat, pitching relatable characters into absurd situations.

He’s directed Emma Thompson, Jennifer Saunders, Russell Howard, and Bill Bailey, and smashed a series of hilarious commercials for PlayStation.

He also has a deft touch with the darker side of comedy, luring Garth Marenghi out of retirement for a Satanic Christmas special and catching the eye of Bang TV's Head of HeadHunting with his deeply disturbing ten minute techno-terror trip Aria.

Poole has the most luxuriant head of hair ever seen outside of a Pantene commercial, and would definitely prefer it if you didn’t call him Chris, Chrissie or Cliff.