Afterpay is trolling us with its latest ad
A tech-savvy ogre finds a new form of payment in this chucklesome spot from BMF and Good Oil's Vedran Rupic.
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Vedran Rupic
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Vedran Rupic
- Executive Producer Sam Long
- Producer Chana McLallen
- Editing/Post Production The Editors
- Editor Mark Burnett
- Post Production/Animation Bantam (In-House at BMF)
- Director of Content Nico Engelbrecht
- Music/Sound Design Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Director Tara Mckenty
- Associate Creative Director Josie Fox
- Associate Creative Director Harry Stanford
- DP Sam Chiplin
- Art Director Bob Broadfoot
- Copywriter Joe Mallett
- Head of Art and Design Lincoln Grice
- Head of TV Jenny Lee-Archer
- Producer Honae MacNeill
- Director of Production Karen Liddle
- Design Director Iva Madderom
- Creative Services Director Clare Yardley
- Post Producer Holly Whiteley
- Post Producer Yolande Francis
- Animator Jeni Rohwer
Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Vedran Rupic
- Executive Producer Sam Long
- Producer Chana McLallen
- Editing/Post Production The Editors
- Editor Mark Burnett
- Post Production/Animation Bantam (In-House at BMF)
- Director of Content Nico Engelbrecht
- Music/Sound Design Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Director Tara Mckenty
- Associate Creative Director Josie Fox
- Associate Creative Director Harry Stanford
- DP Sam Chiplin
- Art Director Bob Broadfoot
- Copywriter Joe Mallett
- Head of Art and Design Lincoln Grice
- Head of TV Jenny Lee-Archer
- Producer Honae MacNeill
- Director of Production Karen Liddle
- Design Director Iva Madderom
- Creative Services Director Clare Yardley
- Post Producer Holly Whiteley
- Post Producer Yolande Francis
- Animator Jeni Rohwer
It's tricky to pull off info-dump ads with flair and invention, but this fun spot Afterpay from BMF manages it with some fairy-tale charm.
Where You Wouldn't Believe sees a feelgood family have their joyful singalong interrupted by a mysterious troll out for a toll; only to find that rather than demanding bones or gold or whatever it is that ogres covet, he can just take an easy payment through the financial service's handy app.
Making the most of Good Oil director Vedran Rupic's eye for the odd, this sweet spot's lovely production design and impressive animatronics make its fact-heavy dialogue easy to swallow.
