A wee dram of dramatic styling
DDB Paris' colourful campaign for the whisky sees celebrated photographer Miles Aldridge use a technicolour palette and cinematic style to elevate everyday scenes.
Unlock full credits and more with a Source + shots membership.
Drinks ads are usually pretty good at giving you a feel for the beverage's look and feel, but it's rare to get a spot that visually represents the rich drama of a tasty sip.
Calling in the talents of celebrated photographer Miles Aldridge, Glenmorangie's It’s kind of delicious and wonderful feels as much fashion film as it does drinks ad, with every frame chock full of vibrant colour and intricate styling.
Generating a sense of wit and indulgence (in the best possible way), the spot from DDB Paris is utterly striking throughout.
“We set out to showcase everyday experiences – on the balcony or a train journey – made more wonderful, to reflect Glenmorangie’s perspective," Alexander Kalchev, chief creative officer of DDB Paris explains. "Inspired by the brand’s signature orange colour, we decided to use colour as a metaphor to open up the whisky’s world. And of course, as a master of colour, Miles Aldridge was the obvious talent to bring our vision to life.
"Throughout the campaign we peppered little ‘Easter eggs’," adds Aldridge. "There are anagrams of Glenmorangie: ‘A Ginger Lemon’ in the train and ‘Mango Reeling’ as a neon. As well as the anagrams, each of the visuals has the recurring motif of the giraffe. The idea was that these would appear in each of the visuals like little games, almost cameo performances. The amazing thing about this campaign is that it’s so contrary to what we’re used to with whisky campaigns. For Glenmorangie to have the courage to take on this campaign is really refreshing.”