A crime against nature

It’s not often that a financial services brand will align its messaging with the benefits of dung. But we live in strange times. 

In this CG animated film created by Selmore, directed by Nick Groeneveld, through production studio Ambassadors, a goat is on trial for eating a flower, threatening the planet as the bees need flower power to pollinate and keep things growing. 

A host of forest creatures, including his counsel for the defence – a certain Pledgehog – and Wise Owl decide however he’s innocent of any crime, as the dung he creates fertilises the earth, thus supporting the natural world. And so, he escapes punishment, leading to his puntastic moniker of The Scapegoat (see what they did there?). 

It’s the sixth animation in a series created with Selmore that aims to show that every contribution to a sustainable future counts and that money can be used to create happiness for people, plants, and wildlife alike. 

ASN Bank was recently ranked as the most sustainable bank in the Netherlands by the Social Brand Index.

The director commented: “For our sixth spot, we introduced multiple miniature sets and environments, lots of new characters, a crowd scene, and topped it off with that nice layer of humour. And working with a client who is doing good in the world makes it that much more rewarding for us. The miniature set was again built with organic materials found on the forest floor, to emphasise the importance of nature and give the environments an authentic feel."