Pimp Your Everyday Jumper For Christmas With Festify

Here's a properly cockle-warming campaign for Christmas, which lets you help the homeless, reduce clothing landfill and save the pennies so they can be put towards more important things, like eggnog and baubles.

A project from Havas London and homeless charity Crack & Cider (so named, according to its founder, because "people don’t give homeless people money as they just think they’ll spend it on crack and cider"), Festify is a festive and quirky sticker pack full of original illustrations that allows you to transform your everyday jumper into a seasonal fashion-statement sweater.

With Save the Children's Annual Christmas Jumper Day falling on December 14 this year, the festive knitwear-buying frenzy has well and truly kicked off. It’s estimated around £220 million is spent each winter on novelty Christmas sweaters, many of which are worn only once, with around 400,000 of the garms binned after the festive period, rather than simply being mothballed for next year. In fact, a staggering one in three of us will purchase a new Christmas jumper every year.

So, why not get off the fast-fashion train, save yourself some much-needed cash and help the homeless all at the same time, by pimping your existing jumpers - the ones you've already got in your wardobe? The range of tongue-in-cheek illustrations in the Festify pack include everything from a Cyclops elf eye to snogging baubles and a hotdog turkey which you can mix and match to suit your personal style. It'll trump Barry from Accounts' alpine llamas design, for sure.

Best of all, every penny made from the sale of the packs help provide much needed warm winter clothes and essential items for London’s homeless community.

“We want people to feel that the ideal Christmas jumper is already in their wardrobe, they just need to ‘Festify’ it," say Philip Le Brun and Adeline Dechaud, the creatives behind the idea (pictured top, modelling their Festified jumpers).