American Family Insurance: Son

American Family Insurance – American Family Insurance: Son

Credits

Agency BBDO New York
Production Company SMUGGLER

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Credits

Agency BBDO New York
Production Company SMUGGLER
Post Production MPC New York
Editing Company Rock Paper Scissors
Editor Adam Pertofsky
Director of Photography Jody Lee Lipes
Art Director Erin Breen
Executive Creative Director

Executive Producer Becky Burkhard
Executive Producer Brian Carmody
Executive Producer Eve Kornblum
Executive Producer Drew Santarsiero
Executive Producer Patrick Milling-Smith
Executive Producer Jess Kurnit
Chief Creative Officer Greg Hahn
Interactive Director Danielle Amico

Director Jamie Rafn
Producer Ray Leakey
Producer Lisa Barnable
Producer Aiste Akelaityte
Creative Director Luis Romero
Creative Director Mike Folino
Head of Integrated Production Dave Rolfe
Music Rani Vaz

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Created by BBDO New York, these tender films directed by Jamie Rafn through Smuggler, are part of the brand’s ‘Insure Carefully, Dream Fearlessly’ campaign.

Based on the concept that being adequately insured allows you to seize the day and follow your dreams, the two long-form films are gorgeously produced and scripted cinematic tales that find the right balance between sentiment and emotion.

Road Trip

In Son, a child clashes with his father over his decision to pursue his heart’s desire and leaving the family farm to work abroad. In Road Trip, a brother fulfills his terminally ill sister's dreams by embarking on a road trip to visit places on her bucket list.

The anthem spot, This Dream, is a more workaday realising of the campaign message. Additional films will continue to roll out throughout the year.