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American Family Insurance – American Family Insurance: Son

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Created by BBDO New York, these tender films directed by Jamie Rafn through Smuggler, are part of the brand’s ‘Insure Carefully, Dream Fearlessly’ campaign.

Based on the concept that being adequately insured allows you to seize the day and follow your dreams, the two long-form films are gorgeously produced and scripted cinematic tales that find the right balance between sentiment and emotion.

 

Road Trip

In Son, a child clashes with his father over his decision to pursue his heart’s desire and leaving the family farm to work abroad. In Road Trip, a brother fulfills his terminally ill sister's dreams by embarking on a road trip to visit places on her bucket list.

The anthem spot, This Dream, is a more workaday realising of the campaign message. Additional films will continue to roll out throughout the year.  

This Dream

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