Having recently signed to Forever, director Kinga Burza already has a punchy new Kellogg's Special K spot, Powering You, under her belt. Polish folklore nursery rhymes, Bjork's It's Oh So Quiet and George Michael's Freedom are just a few of the tracks on her eclectic playlist...  

What’s the best promo you’ve seen recently and why?

I throughly enjoyed The Lemon Twigs' I Wanna Prove To You, not only because I'm a major fan of them but also because from the first moment you’re transported into this Truffaut -style awkward faux doc/comedy drama all while the band still performs their video in this charming, self-deprecating way.  It sounds messy and complicated but actually it's well done and I'm sure it was a low budget project so I have a lot of respect for it.



What’s the first promo you remember being impressed by?

George Michael’s Freedom probably because I was nine and highly impressed by supermodels.


And what’s your all-time favourite music video?

Spike Jonze for Bjork's It's All So Quiet.

What other directors/artists do you look to for inspiration?

I try not to really look at directors' work as inspiration for fear of subconciously referencing others, but I look at cinematographers reels' sometimes for camera move examples.


What are you listening to at the moment?

Podcasts when I’m alone and Phoenix, Mozart and Polish folklore nursery rhymes when my daughter is around.


What’s your favourite bit of tech, whether for professional or personal use?

 My 35mm vintage stills camera and a 50mm lens.  It goes everywhere I go.



What artist(s) would you most like to work with and why?

 Solange, Charli XCX and ok yes, The Lemon Twigs.


How do you feel the promo industry has changed since you started in it?

It has changed a lot but so have I, as has my filmaking experience.  I started out pre-YouTube when you made a video and put it out there and didn't really have to think about again, yet now with social media the online response is so instant, so real, the pressure to please an audience has never been more evident so no doubt taking risks are always so much more calculated than before.  On a more positive note, it's never been more technologically effortless to make anything - I used to have to fly to conform a project and now my editor and I can edit without being in the same room together.  I cut Dua Lipa’s Blow Your Mind over Skype at home while my editor was in LA, and that was so cool to be able to do it that way!



Music videos have had a resurgence of late; where do you see the industry being in five years’ time?

It’s impossible to predict but as long as there will be audiences consuming music, there will always be videos and so I hope in five years' time the music industry will be thriving as ever.


Tell us one thing about yourself that most people won’t know…

Je parle Français.


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