Film, Titanium and Integrated Winners 2017
The winners from the final Lions categories, plus special awards, including David Droga's Lion of St Mark.
Last night [Saturday June 24] saw the final awards ceremony of the Cannes Lions 2017 festival and it was the turn of Film, Titanium and Integrated to shine, plus the announcement of the special awards.
Among a host of other special awards, which are listed below, the Cannes crowd that was gathered in the auditorium witnessed two special moments that came accompanied by two standing ovations.
The first arrived when David Droga, founder and creative chairman of Droga5, was awarded the Lion of St Mark, recognising his astonishing success and influence in the industry. An emotional Droga [above left, with Ascential CEO Philip Thomas] gave a passionate and heartfelt speech, promising that this lifetime achievement award would not stop him striving for further creative successes.
Members of Blink and 4Creative pick up the Film Grand Prix
Later on in the night filmmaker and founder of Comic Relief, Richard Curtis, received the Cannes Lionheart award in recognition of the huge amount of work he has done, and continues to do, for charity. His Comic Relief foundation as raised over £1 billion since its inception. Both recipients were hugely deserving of their awards and the audience was in full agreement.
The Grand Prix-winning piece of work for this year was Channel 4's film for the 2016 Rio Paralympics, We Are the Superhumans [below]. Created by Channel 4's in-house creative department - 4Creative - and directed by Blink's Dougal Wilson, the much-lauded film was a hugely well-received winner.
Pete Favat, Deutsch North America's CCO, said of the winning film; "It has everything you could put into a film. It was bold, proud, diverse, [it has] quality and makes us feel, think and it pushes humanity forward". He went on to say that he would bet it was "the fastest Grand Prix decision ever made".
Elsewhere, Nike came away with a haul of three golds, two silvers and two bronze Lions for work including W+K Delhi's Da Da Ding and W+K Amsterdam's What Are Girls Made Of? with other notable gold winners including;
- Donate Life The World's Biggest Asshole (The Martin Agency, Richmond)
- Sandy Hook Promise Evan (BBDO New York)
- Santander Beyond Money (MRM/McCann Spain)
- The New York Times The Truth is Hard to Find: Hicks / Denton (Droga5 New York)
The 2017 Titanium Lion Grand Prix was won by McCann New York for their Fearless Girl project for State Street Global Advisors [below]. Tham Kai Meng, worldwide CCO of Ogilvy said; "It's not an ad, it's beyond anything [the industry] has ever done. [The jury] loved the longevity of it. It has a permanence and it's about time [advertising] fights against the fear in the world today. He also said it was a unanimous decision.
Four other pieces of work won a Titanium Lion and they were:
- Boost Mobile Boost Your Voice (180LA)
- Amnesty International Refugee Nation (Ogilvy New York)
- Kenzo My Mutant Brain (MJZ LA / Black Frame NY)
In the Integrated category the Grand Prix-winning campaign was Boost Mobile's Boost Your Voice [below]. Tham Kai Meng also presided over this jury and said of the piece of work; "It was about transcending media and integrating into culture and society".
Other winners in this category included;
Channel 4 Paralympics We Are the Superhumans (4Creative London)
Pedigree The Child Replacement Programme (Colenso BBDO Auckland)
Nike Time is Precious (W+K Portland)
Agency of the Year: Clemenger BBDO Melbourne
Palm D'Or (Production Company of the Year): MJZ USA
Network of the Year: BBDO Worldwide
Holding Company of the Year: WPP
Grand Prix for Good: The Refugee Nation
Independent Agency of the Year: Droga5 New York
Lion of St Mark: David Droga
Cannes Lionheart: Richard Curtis
Creative Marketer of the Year: Burger King