Film Craft 

Defying all predictions (including shots' own), the Grand Prix in the Film Craft category did not, in fact, go to Channel 4's hotly-tipped Paralympics spot, We Are The Superhumans, which had to content itself with a Gold Lion.



Intead, top honours went to Territory [above]a hitherto under-the-radar short film/music video by rookie French directing duo The Blaze, which also won silver the previous day at the shots/cfp-e Young Director Award. Shot in Algiers, the film follows a man reunited with his family after a long absence, and features some stunning choreography.

It also saw off stiff competition from the following, which all picked up gold:

- 4Creative and Blink London for Channel 4 We're The Superhumans

- MJZ Los Angeles for Kenzo My Mutant Brain

- Leo Burnett Chicago for Samsung Ostrich

- The Martin Agency for Donate Life World's Biggest Asshole

- RNDBT Content Amsterdam for Warchild Batman

- Hakuhodo Inc Tokyo for Sony Gravity Daze 2 Gravity Cat

- Iconoclast Culver City for Jamie xx Gosh

- Pulse Films London for Sampha Process

- Don't Panic London for Save The Children Still The Most Shocking Second A Day

- Droga5 New York for The New York Times The Truth Is Hard To Find


Digital Craft


Six Gold Lions were handed out in the Digital Craft category, which honours work 'demonstrating exceptional form and function in a digital context'. Unsurprisingly, two of those went to Google campaigns: Tilt Brush and Through The Dark, created by R/GA Sydney.   

Other winners taking to the stage included Ogilvy & Mather Chicago for Morton Salt/OK Go's branded music video, The One Moment; TBWAChiatDay Los Angeles for Gatorade G Active and AlmapBBDO Sao Paulo for Getty Images' Nosferatu

The Grand Prix, meanwhile, went to Bjork's virtual reality music video, Notget. Directed by Warren Du Preez and Nick Thornton Jones, the surreal promo [below] features the Icelandic singer as an animated avatar.  



Creative Effectiveness


There were few surprises in the Creative Effectiveness category, with the metal-winning entries proving that often, the best creative ideas make real commercial sense. Leo Burnett Chicago's brilliant recreation of Van Gogh's bedroom for Airbnb scooped the Grand Prix, while last year's big Croisette successes - The Swedish Tourist Board's The Swedish Number by INGO Stockholm, Burger King's McWhopper by Y&R Auckland and Ariel #ShareTheLoad by BBDO Mumbai - were all awarded gold Lions.


Airbnb/Art Institute of Chicago Van Gogh's Bedroom