Wednesday's Cannes Winners Revealed
Results for Entertainment Lions for Music, Entertainment Lions, Product Design, Design and Media.
Entertainment Lions for Music
Win for Johannes Leonardo for their Adidas Original is Never Finished film. But more, much more than this, they did myyyyyyyyyyy waaaaaaaaaaayyyyyyyyy. Well, their way, but that doesn't work so well as a pun.
The ad, which starred figures including Snoop Dogg, Stormzy, and basketball star Kareem Abdul-Jabbar, remixed the classic Frank Sinatra track for a whole new generation in a video that was a big part of creating the trend for glitchcore that is currently all over fashion ads.
Golds, meanwhile, were picked up by:
Ogilvy Paris for their anti-racism Sony Music work featuring rapper Black M singing Je Suis Chez Moi ('this is my country');
Circus Grey Peru's A Love Song Written by a Murdererr, an awareness-raising song about domestic violence for Vida Mujer;
Wieden+Kennedy New York's We the People for Nike and Jordan Brand, which saw Chance the Rapper reworking the Star-Spangled Banner to promote the USA's Olympic basketball team;
DDB New York's stop-motion ad for the Wildlife Conservation Film Festival featuring four artists singing I Dreamed a Dream from Les Misérables;
All Expanded's music video for Foreign Fields track Hope Inside the Fire, featuring footage from the Standing Rock protests.
This year, the Entertainment Lions jury (led by PJ Pereira, who we interviewed in the lead-up to Cannes) went into the future to award Beyond Money from Santander, a Black Mirror-style 18 minute sci fi short about a girl who sells her most important memory [case study above, full short below].
Also making journeys to the stage were 12 Gold Lion winners; UNDP Kosovo: Home (Black Sheep Studios), Netscout: Lo & Behold (Pereira & O'Dell, 2 golds), Monoprix: Label of Love (Rosapark), Sandy Hook Promise: Evan (BBDO New York), Mondelez International: From the Start (OgilvyOne Worldwide Athens), Vida Mujer: A Love Song Written by a Murderer (Circus Grey Peru), Absolut: One Source (VML), Glasgow School of Art: Ash to Art (JWT London), Boost Mobile: Boost Your Voice (180LA), Channel 4: We're the Superhumans (4Creative) and Nike: Unlimited Stadium (BBH Singapore).
Top of the product design pile was Grey Colombia's Payphone Bank for Tigo-Une, which turned Colombia's pay phone's into functioning banks where the country's poorest workers could deposit small amounts of savings.
Two Golds, meanwhile went to Snapchat Spectacles, with another two going to Amnesty International's Refugee Nation flag by Ogilvy New York and Fairphone's modular smartphone by Seymourpowell respectively.
Grand Prix winner for design was CJ Worx and AP Thailand's The Unusual Football Field, which turned awkward and non-square spaces into playable football fields. Alongside that, the jury gave out 20 golds, including multiple awards for The Refugee Nation, Meet Graham and Fearless Girl.
Winning the top prize in media was Innovating Saving, a constellation of content built by R/GA around the notion that Jet.com could save you money, be it by creating a radio ad using the Google Translate voice rather than an actor, a series of ads showing supposed failed innovations, or an app that told you how much to spend on people at Christmas based on how much they had engaged with your Facebook content.
Seven other campaigns won a Gold Lion, with McCann's Fearless Girl fearlessly picking up another two, as did Tide's Bradshaw's Stain by Saatchi & Saatchi New York. Alongside these were one Gold a piece for Pedigree's The Child Replacement Program (Colendo BBDO), Nike Colombia's Equality Signs (JWT Colombia/Glue Columbia), BMW Russia's Ultimate Giving Pleasure (FCB Moscow), Snickers' Hungerithm (Clemenger BBDO) and Age UK's No One Should Have No One (Manning Gottlieb OMD).