MassiveMusic Encourage Musicians to mmorph
Experiment with music on the agency's mmorph demo site that combines sound & movement for more audio possibilities.
- Production Company MassiveMusic London
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If music’s your thing but you feel that computer software holds you back, mmorph may just be the programme you were looking for.
Music agency MassiveMusic has created a new interactive tool that allows users to experiment with music and sound to create new audio possibilities… Perfect for games, music installations, VR and online worlds.
The demo site – available here (case study at top) – only runs on Google Chrome, but it provides users with the flexibility to create personalised musical experiences online.
Using SVG animation, video and real-time interactions, users can control and activate various effects from their smartphone, mouse or touchpad.
“We want interactive production companies, brands and advertising agencies to be able to be more creative and engaging with music,” says MassiveMusic’s executive producer Roscoe Williamson. “Music is a hugely powerful tool and the possibilities of what you can now do with it as a result of the workflow are pretty much endless – you’re only limited by your imagination.”
The prototype uses Enzien Audio’s Heavy technology and allows users to be as musically expressive as they like, while also being compatible with their preferred audio workstations, such as Pro Tools, Logic and Cubase.
If that sounds pretty amazing to you, be sure to catch shots’ music and sound issue (#163) due out mid-March.