Sidhu joins Framestore

Oscar-winning VFX, virtual/augmented reality, digital, production and design studio Framestore have announced the appointment of Resh Sidhu as creative director of the virtual reality studio. In her new role, Sidhu - who will report to Christine Cattano - will use creative direction, storytelling and conceptual ideation to help lead the growing VR team in creating ground-breaking work for clients. Prior to the new appointment, Sidhu was a creative director at AKQA London, where she lead multi-disciplinary teams serving clients like Xbox, Nivea, M&S, Nissan, Infiniti, Kraft Mondelēz and Beiersdorf.