WE ARE Pi win RTL re-launch
Dutch agency wins business and financial news channel account.
Amsterdam-based advertising agency WE ARE Pi has followed the success of their partnership with TED Conferences by being awarded the relaunch of business and financial news channel RTL Z. RTL Z will launch a 24‐hour TV channel, a new website and app, as well as focusing on social media and events. The channel singled out the agency to inspire a new audience of business leaders and entrepreneurs to the repositioned brand. The brand and channel’s new visual identity has been created by design agency, Smörgåsbord Studio and Mark Porter Associates.