Cat's the Way to do it For adam&eveDDB

The internet. Some say that its invention has paved the way for a better, more connected, educated and enlightened world. Others make a case for it being a corruptive force; a malignant, digital tumour that has eaten away at our ability to interact with each other on a mature, physical level.

What no one argues against is that is has made cat videos this century's porn (if you disregard actual porn) and in this new campaign for Mars Temptations from adam&eveDDB London cats are, once again, the stars of the show. And what a show.

The video, Snacky Mouse [top], helmed by Passion London director Tim Hope, introduces us to the concept of cat versus mouse, and the new Temptations product which sees our feline friends needs to do a spot of paw-punching to access treats from a plastic toy mouse.

Alongside the online film there is also a print execution [above] and further to that, the agency has also worked with Buzzfeed to create Snacky Mouse Rumble, a animated action survival game which sees the player punching their way to success, while avoiding falling bombs. Naturally.