Winter Swim’s cold realities
This emotionally-charged video for Winter Swim's new track Late For Love reveals the harsh choices a mother must make to provide for her child.
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Credits
powered by
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- Production Company Photoplay
- Director Michael Gupta
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Credits
powered by
- Production Company Photoplay
- Director Michael Gupta
- Sound Electric Sheep
- Production Company Playtime
- DP Gregoire Liere
- Producer Alana Cenatiempo
- Executive Producer Oliver Lawrance
- Executive Producer Florence Tourbier
- Production Designer Bethany Ryan
- Sound Designer Georgia Collins
- Executive Producer Kate Stenhouse
- Colorist Fergus Rotherham
Credits
powered by
- Production Company Photoplay
- Director Michael Gupta
- Sound Electric Sheep
- Production Company Playtime
- DP Gregoire Liere
- Producer Alana Cenatiempo
- Executive Producer Oliver Lawrance
- Executive Producer Florence Tourbier
- Production Designer Bethany Ryan
- Sound Designer Georgia Collins
- Executive Producer Kate Stenhouse
- Colorist Fergus Rotherham
Director Michael Gupta helms a poignant cinematic promo for Late For Love by the Australian band Winter Swim.
Produced by Photoplay, the film depicts a sad story of sacrifice and strength and the unconditional force of a mother’s love. The second collaboration between Gupta and Winter Swim, the first being Easy, this project once again saw the director have full creative license to explore a story about family, while connecting with the subtle tone and tempo of the track.
Gupta commented: “When it came to Late For Love, we knew we wanted to continue exploring a parent/child relationship that was complicated and fraught. The track gave us endless fuel and it kind of led us on a path to develop a narrative that was layered, unexpected and ultimately complex."
