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Tribeca Film Festival – Great Stories Are Timeless

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Are you hung up on hieroglyphics and potty about pyramids? Then you'll love DDB New York's campaign for the Tribeca Film Festival, which features ancient Egyptian-inspired re-tellings of classic films.

Created in consultation with a certified Egyptologist from Brown University, the OOH campaign takes the subjects of some of Tribeca’s 2019 anniversary events - Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons - and turns them into incredibly intricate hieroglyphic illustrations. It's a clever reminder that though formats are constantly changing, great stories are timeless.  

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Above (left-right): hieroglyphic versions of Spinal Tap, The Simpsons, Apocalypse Now and Say Anything


The out-of-home campaign will launch with a full-scale mural installation located at the intersection of Morgan Avenue and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC. 

The agency has also created ancient Egyptian-style prints promoting the six programming sections covered by Tribeca - film, television, music, virtual reality, online work, and live talks - that will live around the Festival site and throughout New York City, from subway stations to bus stops. Check those out below.

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