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Volkswagen – No Going Back

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In this quirky campaign by Johannes Leonardo for Volkswagen, SMUGGLER’s Bjorn Rühmann brings to life the impeccable craftsmanship of the car manufacturer’s Taos model.  

Combining stylish art direction and Rühmann's playful sense of humour, the spot follows a relatable character - a woman who searches for a standard of comfort throughout her daily life, in every seat she encounters. 

It’s only when she sits comfortably in the Taos that she experiences the level of quality she’s been searching for from the finely crafted car that’s been built just right. 

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