Victoria beer gives food for thought
This epic spot for Victoria beer tells the story of soil and how it laid the foundations for Mexico's first beer.
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The spot, called Nuestra Tierra, which in English translates as Our Land, is narrated by a handful of soil and illustrates how the earth was transformed by rain, which provided food for masses of people across multiple cultures. In Mexico, though, that food needed something to accompany it, and so was born Victoria beer. We see amazing landscapes, some brilliant effects, stop-motion photography and that's without mentioning a six-armed chef...