Västtrafik piles on car users

Yeah, EVs are waaay better for the planet and we should all switch over, but let's not forget the humble bus in the highway's efficiency race.

Developed by Forsman & Bodenfors for Swedish public transport company Västtrafik, Together For Reduced Emissions is an interesting way to present dry stats - through an enormous automotive pile-up.

Revealing the relative emissions of electric cars, fossil-fuel cars, and an electric bus, the film, directed by Oskar Wrangö through Camp David, tells lot with a little.

“Västtrafik has made a huge investment in electrification in recent years," explains Pontus Caresten Lychou, copywriter at Forsman & Bodenfors, "and we wanted to put a spotlight on the climate benefits of that. Statistics are an effective way to make the complex understandable, but unfortunately, statistics are often quite boring. So we tried to show the advantages of public transport as clearly and spectacularly as possible.".