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United Airlines – Skip The Line

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Top tip: don't bother watching the ad above in full. Nothing really happens. Seriously.

However, what the film lacks in octane it makes up for in audacious temptation and comedic copywriting - urging viewers to 'skip the ad' as a virtual demonstration of United Airlines' line-skipping Agent on Demand service.

“We hope people make it to the surprise at the end," teases Lauren Smith, Executive Creative Director, at 72andSunny LA. "Just kidding, there's no surprise. Just the same long line for 15 minutes. Although there is some charming copy along the way. But really, the true surprise is just being able to tie the really helpful benefit of the feature - skipping airport lines altogether - with some really innovative media ideas.”

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