UNESCO bites the cookie
In a fun response to the serious topic of privacy, UNESCO's Cookie Factory allows users to browse the internet under an assumed identity and to see how their personal data is collected.
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Credits
powered by
- Agency DDB/Paris
- Production Company makemepulse
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Credits
powered by
- Agency DDB/Paris
- Production Company makemepulse
- Head of Production Gregory Bruneau
- Post Production Mikros/Paris
- VFX Julien Pinot
- VFX Producer Nicolas Huguet
- Music Universal
- Head of Post Production Jerome Deplatiere
- Art Director Charlotte Faurisson
- Post Producer Sylvie Dumas
- Art Director Shanel Redzheb
- Chief Creative Officer Alexander Kalchev
- Copywriter Lucie Guidon
- Creative Director Pierre Mathonat
- Creative Director Alexis Benbehe
Credits
powered by
- Agency DDB/Paris
- Production Company makemepulse
- Head of Production Gregory Bruneau
- Post Production Mikros/Paris
- VFX Julien Pinot
- VFX Producer Nicolas Huguet
- Music Universal
- Head of Post Production Jerome Deplatiere
- Art Director Charlotte Faurisson
- Post Producer Sylvie Dumas
- Art Director Shanel Redzheb
- Chief Creative Officer Alexander Kalchev
- Copywriter Lucie Guidon
- Creative Director Pierre Mathonat
- Creative Director Alexis Benbehe
The progress and proliferation of AI in recent years has enabled us to take on some of the most pressing issues of the century, but with it comes issues around stereotypical biases, freedom of expression and privacy that could compromise our human rights.
Because of this, UNESCO has launched an unprecedented international negotiation which will very soon lead to the adoption, by its 193 Member States, of a Recommendation on the Ethics of AI - a global normative framework on the ethics of artificial intelligence, combining concrete actions and universal principles.
With all this techno talk being a bit brainy for plebs like us, UNESCO, with the help of DDB Paris and production studio makemepulse, is launching The Cookie Factory; a fun-looking but serious-natured browser extension that allows users to assume a new identity as they browse the internet, using fake cookies; showing exactly how data is harvested in real-time.
From the 'Japanese Hacker' to the 'Survivalist' and the 'Conspiracy Theorist', The Cookie Factory allows users to choose from 40 fictitious profiles; the extension temporally replacing the cookies on all the websites visited, with your chosen avatar’s cookies.
Giving demonstrative results, the experience makes users able to watch as the AI navigates more than a hundred pages by clicking on keywords corresponding to the avatar’s profile. These pages, tracked exactly as they are in a normal browsing session, will fill the browser with the new avatar’s cookies, telling the story of the avatar through a visual and audio narrative, and exploiting, and exposing, the goldmine of content available on the internet in an eye-opening manner.
With the creative team deserving a cookie for the year+ of development behind the project, The Cookie Factory, does a terrific job of drawing attention to an element of modern life that is as amazing as it is intimidating.
Check out The Cookie Factory by installing the browser extension here.
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