Ujin Lin and Team Salut join forces on WOW

Director Ujin Lin has taken the track and crafted a unique and evocative promo produced by Bold featuring smart infusions of comic art, CGI and AI.  

The Choreographer, Duki Tran was brought in to design the movement and he leads a troop of real-world dancers and AI generated characters into an intense dance battle adding to the boundless energy of WOW. 

Lin and his amazing team at Studio Lin handled the post production and his technological wizardry transports us into the various fantastical worlds. It’s here where we meet our AI characters, fused with low-fi 90s MTV type graphic design which gives the promo it’s stand out look. 

The track may sound familiar as apple liked the track so much, they used it as the soundtrack to their latest iPhone 15 spot. Which is not bad but not as wow as Lin's treatment of the track.