Uber’s sweet coming-of-age stories

Uber – In Love

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Agency Johannes Leonardo/New York
Production Company Somesuch/USA
Director Vincent Haycock

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Credits

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Agency Johannes Leonardo/New York
Production Company Somesuch/USA
Director Vincent Haycock
Executive Producer/Managing Director Seth Wilson
Head of Production Roger Zorovich
Editing EXILE Edit
Post President/Managing Director Sasha Hirschfeld
Editor Katie Turinski

Editor Travis Moore
Editor Tyler Temple Higgins
Color Primary/Los Angeles
Post Production/VFX Kevin VFX
Senior Post Executive Producer/Partner Sue Troyan
VFX Producer Andrew Cowderoy
Post Executive Creative Director/Partner Tim Davies
Lead VFX Artist Gareth Parr

Chief Creative Officer Leo Premutico
Group Creative Director Zoe Kessler
Creative Director Grace Martin
Senior Copywriter Laura Schear
Producer Luigi Rossi
DP Alexis Zabe
Senior Art Director Claire Golladay
HP Tasha Cronin

Executive Producer Kelly Treadway
Senior Producer Forrest Holt
Head of Post Production Pamela Heller Cohen
Senior Post Producer Kortney Rubottom
Producer Sydney Kow
Associate Producer Omar Zapata
Colorist Kya Lou

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In this heartwarming selection of spots by Johannes Leonardo, cab-hailing company Uber shows how its Teen service offers young people a safe introduction to independent travel.

Directed by Vincent Haycock through Somesuch, the campaign shows three teens using Uber to safely navigate grown-up situations, whilst the app provides reassuring updates for their parents who proudly follow their journeys from afar.

The first film, In Love, captures the excitement of a first date at the cinema; the second, Braces, sees a boy taking a solo trip to the orthodontist; and lastly, in Haircut, a young fashionista searches for a quick fix for the ultimate fringe disaster.