Tyrrells delivers spiffing news
The really super crisp brand owned by KP Snacks launches a thoroughly smashing spot.
)
Credits
powered by
- Agency St Luke's/London
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency St Luke's/London
- Post Production nineteentwenty
- Sound Designer Alex Wilson Thame
- Producer Joel Campbell
- Executive Creative Director Richard Denney
- Copywriter Hannah Talbut
- Colorist Kai Van Beers
- Art Director Joanne Boyle
- Copywriter Leah Winson
- Art Director Rhianna Travers
- Editor Jon Hubbard
Credits
powered by
- Agency St Luke's/London
- Post Production nineteentwenty
- Sound Designer Alex Wilson Thame
- Producer Joel Campbell
- Executive Creative Director Richard Denney
- Copywriter Hannah Talbut
- Colorist Kai Van Beers
- Art Director Joanne Boyle
- Copywriter Leah Winson
- Art Director Rhianna Travers
- Editor Jon Hubbard
Created by those clever coves at St Luke's/London, Splendid News is the first ad campaign for Lentil Crisps and is really rather jolly.
Emphasising the brand’s English provenance, it contrasts black and white Pathé footage of the public alongside larger-than-life colourful images of the lentil crisps with their bold flavours.
The spot takes a humorous look at the launch announcing the “breaking news” headline, as consumers become quite, quite silly over the new oversized packets of Tyrrells Lentil Crisps, with extra-large, tasty ingredients such as chilli, peppers and chives.
The accompanying voiceover says: “Why not try them yourself? They’re ‘Tyrrellbly Tyrrellbly Tasty’.
Art direction was from Joanne Boyle and Rhianna Traverse, with a terrific copy from Leah Winson and Hannah Talbut.
Topnotch.
