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Tremclad – PSSSHHHT

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Canadians are renowned for their politeness, but not, it appears, when it comes to DIY etiquette.

To promote its frankly excessive new spray paint can, Tremclad's new spot PSSSHHHT sees a hapless dauber instantly owned by a neighbour brandishing the aforementioned applicator.

With a smart, simple concept by agency AndSo Toronto, and full of delightful touches from The Deli director Paul Constantakis (the mouth noises for the jet firing being a joyful addition), this mic-drop (or should that be can throw) of an ad is both memorable and mirthful.

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