Toyota shows how Lily Rice can Start Your Impossible
Rune Milton's spot follows the 15-year-old sportsperson as she speaks of her paralympic dreams and becoming the youngest person to ever complete a wheelchair backflip.
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Credits
powered by
- Agency Saatchi & Saatchi LA
- Production Company Revolver Films
- Director Rune Milton
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Credits
powered by
- Agency Saatchi & Saatchi LA
- Production Company Revolver Films
- Director Rune Milton
- Production Service Toy Pictures
- Production Service Dude Film
- VFX TGBVFX
- DP Paul Meyers
- Executive Producer Richard Cureton
- Executive Producer Luc Frappier
- Producer Peter Oad
- Editor Crispin Struthers
- Lead VFX Supervisor Mikael Balle
- Sound Designer Kevin Koch
- Chief Creative Officer Jason Schragger
- Executive Creative Director Fabio Costa
- Associate Creative Director Alice Blastorah
- Copywriter Britt Wilen
Credits
powered by
- Agency Saatchi & Saatchi LA
- Production Company Revolver Films
- Director Rune Milton
- Production Service Toy Pictures
- Production Service Dude Film
- VFX TGBVFX
- DP Paul Meyers
- Executive Producer Richard Cureton
- Executive Producer Luc Frappier
- Producer Peter Oad
- Editor Crispin Struthers
- Lead VFX Supervisor Mikael Balle
- Sound Designer Kevin Koch
- Chief Creative Officer Jason Schragger
- Executive Creative Director Fabio Costa
- Associate Creative Director Alice Blastorah
- Copywriter Britt Wilen
Landing a backflip is tough enough - landing one in a wheelchair is nigh-on impossible.
However, as the title suggests, Start Your Impossible is about precisely that. Following 15-year-old Lily Rice, a sufferer of Hereditary Spastic Paraplegia (a rare genetic disease that causes weakness and stiffness in the leg muscles), the Toyota spot details the commitment needed to achieve her remarkable wheelchair backflip, making her the youngest person to ever complete one.
Shot with cinematic scope by Revolver Films' Rune Milton, the powerful words spoken by the young hero are accompanied by equally invigorating images, making this a spot that truely triggers a spark of inspiration.
