Timberland’s boot is on the other foot
This clever ad for the cool cobbler reveals an interesting reversal – how it was the consumers who built the brand.
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Credits
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- Production Company Hound
- Director Nicholas Lam
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Credits
View on- Production Company Hound
- Director Nicholas Lam
- Post Production Forager Collective
- Additional Post Sunset Edit
- Executive Producer Missy Galanida
- Executive Producer Isaac Rice
- Executive Producer Ali Webb
- Producer KC Van Elslander
- Editor Noah Kendal
- Assistant Editor Kamila Daurenova
- Executive Producer Nazeli Kodjoian
- Editor Steve Rees
- SFX Design Denis Kilty
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Credits
powered by- Production Company Hound
- Director Nicholas Lam
- Post Production Forager Collective
- Additional Post Sunset Edit
- Executive Producer Missy Galanida
- Executive Producer Isaac Rice
- Executive Producer Ali Webb
- Producer KC Van Elslander
- Editor Noah Kendal
- Assistant Editor Kamila Daurenova
- Executive Producer Nazeli Kodjoian
- Editor Steve Rees
- SFX Design Denis Kilty
Titled The Conversation, this good-looking film created by agency Opus United and directed by Nicholas Lam through Hound, explains the trusty boot’s unusual story.
“We didn’t know what you’d do with it, we didn’t realise what you were going to build, so thank you!” says the VO.
With humble, rather provincial beginnings as sturdy footwear designed for blue collar workers, particularly those in construction, it was black culture and hip-hop music in New York that grew the Timberland name, turning it into a fashion icon with a global footprint.
