Therapy Center's visceral visualisation of mental illness

Created by Garbergs with direction from Matilde Skold through Bleck, this moving and expressive campaign is a visual representation of mental illness for Therapy Center's 1825 initiative, a service that offers free therapy services for young people. 

The film opens with a scene of a young woman who explores her feelings in therapy, and a succession of unsettling and grotesque shots illustrate her emotions. Raw meat, slugs, and knives on human flesh appear as dark woodlands and deep bodies of water surround her, soundtracked by Sarah Klang’s Endless Sadness. 

At the end of the spot, the camera pans out to reveal that the therapist’s chair in front of her has been empty the whole time. The campaign aims to recruit therapists to offer free support for young people through the brand's 1825 service.