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Tab – Australia’s National Sport Is…

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Be it balls or bats, pools or pitches, Australians, in general, really like their sports.

Recognising this trait and opening a whole new can of hearty worms is this new campaign for TAB from agency The Monkeys, in which the statement Australia’s National Sport Is… is set to be answered by a host of fevered fans. 

Capturing the carnage is FINCH's Nick Ball, employing his affinity for comedy to wrangle the multitude of voices until it reaches its thrilling climax.

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