Sport England keeps things moving
FCB Inferno launches the third iteration of the We Are Undefeatable campaign, which encourages people with long-term health conditions to be more active.
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Credits
powered by
- Agency FCB Inferno/London
- Production Company MindsEye
- Director Jon Barber
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Credits
powered by
- Agency FCB Inferno/London
- Production Company MindsEye
- Director Jon Barber
- Editor Matt Pochettino
- Chief Creative Officer Owen Lee
- Copywriter Mike Mackenzie
- Producer Rachael Clarke
- Director of Production Nikki Chapman
- Executive Producer Charlie Phillips
- DP Zac Nicholson
- Sound Designer James Lyme
- Creative Amy Bland
- Copywriter Sacha Burke
- Colorist Harry Shelton
Credits
powered by
- Agency FCB Inferno/London
- Production Company MindsEye
- Director Jon Barber
- Editor Matt Pochettino
- Chief Creative Officer Owen Lee
- Copywriter Mike Mackenzie
- Producer Rachael Clarke
- Director of Production Nikki Chapman
- Executive Producer Charlie Phillips
- DP Zac Nicholson
- Sound Designer James Lyme
- Creative Amy Bland
- Copywriter Sacha Burke
- Colorist Harry Shelton
With the UK in the grip of sport fever following the Lionesses epic win last night, there's no better time to promote the joie de vivre that physical activity can bring; and the maxim that 'every move enables more'.
As this heartwarming film, directed by Jon Barber through Mind’s Eye, shows, even moderate amounts of exercise can help people living with disease enjoy life more.
Led by 15 major health and social care charities backed by Sport England, the campaign celebrates the little ways in which a diverse group of real people with ongoing conditions are getting active.
The platform includes TV, social and OOH activations and encourages people to find different ways to up their physical activity by driving them to the We Are Undefeatable website.
