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Sofology – Nothing Feels Like

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The UK sofa specialist Sofology has collaborated with creative agency The Corner, to create this delightfully playful, colourful campaign starring Helena Bonham-Carter. 

Directed by Chris Cottam through Chief, the thirty second spot, titled Nothing Feels Like, sees the English actress walk through the front door into her quirky, beautifully curated home, but its entire content is upside down. 

She sweeps through the house, petting her upside down dog and touching her gravity-defying chandelier, before admiring a green velvet couch - the only piece of furniture that's the right way up.

As she falls backwards onto it, the camera turns to see the room from her perspective, and we see everything back in its proper place, showing how coming home to a sofa you love makes everything feel right. 

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