Senior moments

“You can have it for breakfast; You can have it for lunch. You can have it whenever you want!” exclaims Lynn enthusiastically. And she’s not talking about a nice cuppa tea either, but something a little spicier.  

She’s one of a group of mature fun-loving lovers who prove that ageing doesn’t have to be a depressing descent from hipster to hip replacement – sex can actually improve with the passing years.

Created by Ogilvy in response to a lack of older generational intimacy in advertising, the pro bono campaign also promotes the work of the relationship charity Relate, and features three films, print executions, DOOH and digital activations. 

Titled Let’s Talk the Joy of Later Life Sex, it boasts the work of renowned photographer Rankin, who shot video and stills of five older couples and one woman in intimate settings capturing aspects of long-term love – from tender intimacy to wonderful wantonness.

The real-people cast included Andrew and Mark who have been together for 31 years and quaintly explain how: “while reading in bed, one's feet touch – it’s moments like that that can be as important as banging each other’s brains out." Along with Roger and his partner Chrissie, who has had a double mastectomy, and Lynn and George, who explain that after 53 years of marriage it’s nice to spice things up a bit, “you don’t want to have rice and peas every day!”