Say cheese! ManvsMachine visualize the textures and tastes of Castello

It's pretty common for cinema to be described as cheesy, but a rare that you think of cheese as cinematic. However, as these spots from creative maestros ManvsMachine prove, diving into the textures and movement of your favourite fromage can prove a visually-tasty experience.

Covering Castello's Creamy Brie, Crumbly Cheddar and Fiery Chilli ranges, the spots from Mother attack the eyeballs and earholes in the same way the cheese would the mouth - filling the screen with cinematic close-ups that make crumbly composition and smooth constancies look like the jagged ravines and flowing lava of disaster movies.

Backed up with amazing audio production from Zelig, this campaign is both eye- and mouth-watering in its grandeur.