Born in Madrid and raised in Gijón by his family of actors, Imanol Ruiz de Lara grew up surrounded by performance and storytelling, so his passion for entertainment and powerful imagery comes from both nature and nurture. 

After studying Communication Studies at the Universidad Complutense de Madrid, he continued his education in the International Film and TV School of San Antonio de los Baños, the famous Cuban film school founded by Nobel prize winner Gabriel García Márquez. Ruiz de Lara then moved into the editing room at the Instituto del Cine Madrid, learning film-making intricacies that he now cites as vital to his career, creative style and knowledge of directing.

After more than seven years of experience as a film and television editor, Ruiz de Lara was ready to direct. He began making fashion films, collaborating with industry giants such as Adolfo Domínguez, Yves Saint Laurent and Vogue, for which his Europa II film won Best Director and Best Film at La Jolla International Fashion Film Festival and his most recent Haunted by Love”won Best Direction and Best Choreography plus six La Jolla IFFF nominations. He then won Gold and two Silver Promax awards in Best Direction for his Cosmo Essential Viewing film. 

Ruiz de Lara broke into advertising with his Collisions film for Heart Ibiza which was shortlisted at Cannes Lions 2016.  He has been busy ever since; making commercials for LG, Santander, McDonalds, Movistar and many more. 

Ruiz de Lara's award winning work combines the high-end aesthetics of fashion cinematography with original narratives, visual metaphors, engaging performances and humorous details. Josie Juneau, Head of Sales at Rattling Stick says: “We’re super excited about launching Imanol. He has a beautiful balance of vibrance and intricacy to his storytelling that feels perfect for Rattling Stick and all we stand for. And he’s a lovely kind human to boot. Let’s go!”

Ruiz de Lara is enthusiastic about UK adland and joining Rattling Stick in London, adding “I am looking forward to growing my reel and creativity with the awesome ideas and exciting opportunities this market has to offer. I love working with visual humor and aesthetics, and nice people - so I know that Rattling Stick is the place for me!”