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What’s the best promo you’ve seen recently and why?

Vampire Weekend's Harmony Hall. There's something so quietly brilliant about it. It's beautifully shot and the general 90's favour it possesses is so lovely - I love how unassuming and charming it is.

Vampire Weekend – Harmony Hall

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What’s the first promo you remember being impressed by?

Scott Walker - Epizootics! I'm not sure if I was necessarily impressed by it initially – more deeply and centrally confused by it. It's the first video I recall seeing that affected me in the wake of watching it - I thought about it a lot and I wasn't sure how I felt. I tried rejecting the thing, but it's one of those films that crawls inside you and anchors itself. It took me ages to understand how important and powerful creating that sort of relationship between music video and audience is. 

R.I.P Scott Walker.


Scott Walker – Epizootics!

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And what’s your all-time favourite music video?

Devo - Whip it. I wish I made it.

Devo – Whip It

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What are you listening to at the moment?

Black Midi and BB Eye and Panda Bear and Okay Kaya.

What’s your favourite bit of tech, whether for professional or personal use?

My news year resolution this year was to not sleep with my phone beside my bed – I charge it in another room – too many hours of sleep lost to too many internet holes. 

My Dad, big legend, bought me one of those Google Home devices, mainly to replace the alarm I used to use on my phone. But it also tells me what the weather's like and I can tell it to remind me to do things and it plans the best route across town and it also has these pretty jokes mini games you can play. TECH.

What artist(s) would you most like to work with and why?

YUNG LEAN - PLEASE PICK UP THE PHONE!

Above: Yung Lean

How do you feel the promo industry has changed since you started in it?

Not really much to be honest. I’m pretty new to the gig so haven’t seen much in the way of change. I started out in the biz working in art departments and became a production designer, so I guess the fact that I’ve been able to transition from that to directing stuff shows the type of place the industry is in perhaps? It's quite fluid in it's definition and you can approach becoming a director from so many routes, which I think is really exciting.

Where do you see the music video industry being in five years’ time?

Probably a lot more self directed things, or at least more of a collaborative process between artist and director. Image is obviously so important, particularly now, and with more and more artists / bands having a very strong hand in how that’s delivered to everyone, I think that’ll likely affect music videos pretty firmly.

Tell us one thing about yourself that most people won’t know...

I'm a big time huge dweeb. I play Magic the Gathering and World of Warcraft and Dungeons and Dragons and pretty much everything else that follows suit. My realm on World of Warcraft is called Twisting Nether, hit me up!

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